Campaigns
NRA Sweepstakes Platforms
2015 — Present
Lead Web Developer
National Rifle Association
Ongoing
Monthly sweepstakes platforms and donor acquisition funnels serving 5M+ members — conversion-optimized landing pages with A/B testing and analytics.
PROBLEM
Monthly member-acquisition campaigns needed new landing pages and funnels on a relentless schedule, each one measured purely on conversion.
BUILD
Architected a reusable sweepstakes and donation-funnel platform with real-time validation, secure payment processing, A/B testing hooks, and reporting dashboards.
RESULT
Serves 5M+ members with conversion rates above industry benchmarks; campaign turnaround went from weeks to days.
Landing Pages
A/B Testing
Analytics